Saturday, November 26, 2011

RUBI shoes launch; 'All Hail the Blogger'

Photography; Christopher James  Hair Stylist; Jeremy Pittis from Strobe Salon

Thursday night was such a whirl wind of emotions for me. All bundled together was excitement, nervousness and amazement. When I got back from New York, I had a beautiful email waiting for me in my inbox from the Australian retail giant Rubi Shoes, asking me whether they could send me some of their up and coming Summer product for me to shoot and style in my own creative way. Of course, I jumped at this opportunity, as I am all about supporting Australian brands and I love that RUBI is aimed at your everyday girl, with fashion forward pieces at an affordable price. I pulled some items from their Sister store; Cotton On and took photographer Christopher James and amazing hair stylist Jeremy Pittis from Strobe Salon Sydney, along for the ride to shoot the images. So, I sent the finals off and that was that...Well, so I thought. A month later, I got a call from RUBI saying that they were so impressed by the images, that they wanted to feature them and my blog in their Summer look-book, Australia and Singapore wide! If that wasn't enough, they also had news that their National manager wanted to display them in the window of their new 6 month, boutique store in Flinders lane Melbourne. Thursday night, marked the launch of the Concept store, in which I was flown down to Melbourne for the night to check it out. Must I say that the merchandising of the store is absolutely beautiful. With certain styles of shoe, that aren't available else where, a quirky little lolly bar, spray painted shoes acting as art decors on the walls and endless glasses of summery tequila cocktails; the night was a success. It was such a bizarre feeling, seeing myself representing my blog in the window, it's very hard to explain. I love the little quote, 'Shoes make me happy. I'm superficial. Whatever!"...Judging by the state of my shoe collection at the moment, one could say this is true...!


  1. Wow congratulations!
    Their new range looks so good, such a shame some of them won't be available in Sydney, great shots

  2. what an incredible opportunity. congratulations lovely!
    i love your outfit on the night. especially the choice of blazer to go over all of the blue. stunning.
    can't wait to pop into the store and to see you on the windows in melbourne. x.

  3. Congratulations Mollie!! Your Mum, Dad & Dais have not stopped talking about how wonderful a time they had last week at the Rubi opening night. They are so proud of your achievements!!

  4. too amazing this day was! Was so lovely meeting you and sharing this experience :)

    x Lauren

  5. You looked so gorgeous, Mollie! A pity we didn't manage to grab an outfit shot of you, but we stole a quick snap :)


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